Ready to create sustainable growth and positive impact?
Positive Play® by Better Change is a global safer gambling solution with a difference.
Our mission is to create a healthy and vibrant play ecosystem for all stakeholders. Because a healthy ecosystem is good business. Invest in Positive Play. Build a resilient player base. See long-term growth.
Our services
Discover
Try our analysis tools to assess specific areas of your business and identify potential areas for growth.
Fix
We have a range of products and services to help you enhance stakeholder care and protection.
Build
Ready to innovate? We can bring your ideas to life and create the sustainable impact you want.
Keep players engaged, thriving and loyal
Did you know it costs up to seven times more to acquire a new customer than to retain an existing one? That’s why we aim to keep players engaged for 10 years, not just 10 minutes.
While traditional safer gambling practices focus on reactive, late-stage interventions like self-exclusion for the small percentage of players experiencing harm, Positive Play shifts the focus. We prioritize early prevention and resilience-building across your entire player base.
By addressing the needs of the larger pool of players, Positive Play empowers you with proactive tools to reduce churn, foster healthier engagement, and create a sustainable ecosystem. This means stronger relationships, and a more vibrant gaming community.
Testimonials
Here’s what industry colleagues are saying about us.
“
Great training that is insightful, engaging and most importantly accessible!
Finn Rogers
Public Affairs Manager
Entain
“
Their online and in-person support sessions were a fantastic service to be able to offer our fans and it was great to see so many people embracing the often-taboo topic of safe betting in such a positive manner.
Oliver White
Senior Partnerships Marketing Exec
Southampton FC
“
I like the structured (eLearning) platform as it allows for the ability to scale and offer a comprehensive approach to learning with notes, progress or tracking, which is excellent.
Simon Vincze
Simon Vincze Head of Sustainable & Safer Gambling
Casino Guru